Category Archives: Marketing

How To Start an SEO Company

Today, you do not need vast resources to start an SEO company. In fact, most successful SEO companies are small agencies, like, that have identified their niche and know what they are doing. Keep at par with the latest search engine techniques, know what to avoid and identify your market. Whether you are a B2B or B2C agency, looking professional will help you land big clients. The following are tips on how to start your own SEO firm.

1)            Know SEO

Know what you are doing well. Your website must be well optimized and should rank for its name. Show your prospects that you are a master at the game by ranking for particular keywords. Search engine optimization keeps changing over time; keep abreast with the changes. Know what tactics work and the extent of their impact.

2)            Get the Necessary Tools

Today, there are a variety of software that have made SEO easier. Look for tools that will improve your performance. This is not to say you automate all SEO processes. The tools can come handy when doing essential and related non-SEO tasks. For example, instead of manually creating directory accounts for your client, you can speed up the process by using a software. Get tools that will help you to save time.

3)            Be Professional

Get a clean website for your company. It should have all the essential information on what you do and how you can help businesses. Include your contact information on your website. If you are targeting local businesses, a phone number is better than an email address. Your website should impress the prospect and make him figure out he is dealing with a professional company.

4)            Get the Word Out

Let everyone know you are providing SEO services. Use PPC ads and blog regularly. Guest blogging at different reputable blogs is a great way of reaching out to new prospects. Be active in social media. Set up a page for your company on Facebook and get twitting. If you are targeting on local businesses, distribute fliers and information packs to potential clients.

5)            Have Case Studies

Show your prospects what you have done if you want them to believe you. Put up case studies on your website. If you have not landed your first client yet, do free SEO for a local business, perhaps a church or a non-profit organization. It is easier to convince prospects of your abilities when you have case studies of past works you have undertaken.

With the above tips, you can easily start a successful SEO company.